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Successful social media influencers who make a ton of money creating content all have one thing in common: they have a personal brand. Even if you don’t know who they are, you can quickly decipher their content theme if you stumble on their TikTok or Instagram posts. These posts all have one thing in common: they grab your attention in the first few seconds, create interest, and get you to stick around longer than 95% of the other posts you run across.