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Beau Allulli is the founder and owner of Mighty Lucky, a forthcoming CAURD dispensary in Manhattanās Lower East Side. He answered eight simple questions for NY Cannabis Insiderās āPeople to knowā series.
What is your position and what do you/your company do in the cannabis space?
Iām the founder and owner of Mighty Lucky, a CAURD-licensed retail shop opening at 259 Bowery in New York City.
How long have you worked in the cannabis space?
I was a legacy operator in the Manhattan delivery space for more than 15 years.
What did you do before you were involved in the cannabis industry?
Born in south Louisiana, I studied theater at Southeastern Louisiana University, where I received a BA in 1999. During that time I worked in the food service industry. In 2000, at 24 years old, I moved to New York from Louisiana to pursue a life in theater. From 2000 to 2008 I spent my time performing, developing skills in photography, working in the New York fine dining service industry in addition to starting a cannabis delivery service in Manhattan. In 2009 in the East Village, I founded Beau Allulli Photography Corp., later to DBA in 2017 as Mighty Lucky Studio with a new location in LES, which is still operational today.
What led you to the cannabis industry?
What led me to cannabis in general, was being a dedicated consumer. It has been a constant companion since I was first introduced to brick weed, filled with seeds, back in the early ā90ā²s. The experience of smoking cannabis was so positively profound that it became an unpronounced mission to get other people high. If you crossed my path in the last 35 years and you smoked weed, we would have gotten high together. The positive side effect of that compulsion, as I quickly realized, is that there is a basic economy built in to getting people high. It was always my side hustle in college, but the depth of the trade was very surface. I only exchanged enough to pay for my supply and a little extra. My bravado and general sense of optimism made me the perfect candidate to go to the local dealers house, buy product and drive away thinking that everything was gonna be fine, even though I grew up in the bombardment period of āJust Say No to Drugsā Ads. There was something that I knew that was inherently bullshit about the portrayal of cannabis, and this birthed an advocate in me. Those years of learning the basic economy of cannabis and having shared positive experiences was the foundation for what I later turned into a thriving delivery service that saved me from financial ruin.
Do you have any advice for someone looking to get into the NY weed industry?
It takes passion to be involved in anything at a high level. If you are passionate, then you will show up, and thatās the first step. The New York weed industry is vast and quickly growing. The skill set varies so much depending on where in the supply line, or ecosystem of cannabis, you want to be involved.
From genetics to the sales floor, there is a lot that happens in between. Discover what your interests are and develop the skill set needed to be relevant in that area of work. A simple example would be, if you want to be an Inventory manager you should be an expert with Excel. The tools used, not the product itself, can often be the barrier for someone trying to enter that area of work. I would never recommend avoiding mistakes, as long as they donāt end you, thatās where you learn the most. Like most businesses, relationships are key; be kind, present, and patient when dealing with anyone trying to make their way.
What do you think the NY cannabis ecosystem will look like in five years?
I am optimistic about the future of New York Cannabis, but I am reluctant to provide a view that far into the future. I can say with confidence that it will look very differently than it does today. The dust is still being kicked up and itās a long time before it settles. There will certainly be great losses and wins across the spectrum of this industry. We have to stay dialed into an ever changing landscape, where regulations will be adapted and larger players will enter the market.
Do you use cannabis? If so, whatās your favorite method and why?
My cannabis use has been daily since 1994. Smoking flower has always been my favorite method of consumption. Mainly because of the immediate cerebral effects, and generally because smoking flower gives me the feeling of added empathy, ease and inspiration. The empathy helps me deal with others with more patience and understanding, the ease quiets the inner judgement to get out of my own way and the inspiration keeps me invigorated in whatever task in which Iām engaged. As of the past couple of years, I have added edibles to my daily routine to help sleeping through the night. 20mg is a good dose for me to sleep without waking with a residual morning high.
Whatās the best method for people to contact you?
beau@mighty-lucky.com 646-232-5206.