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Digital transformation is an ongoing process — a muscle group that requires consistency and reliability across all three critical components to grow. However, shaping the future through responsible innovation is impossible without first raising a few eyebrows at the anticipated technologies that will inevitably make our lives, and our world, more efficient, safer and smarter.
3 Tech Trends to Follow in 2025
- Prioritize disinformation security to safeguard your business.
- Use AI to enhance customer-centric strategies.
- Drive economic mobility via 6G telecommunications.
If the breakthroughs, advancements and evolutions in technology brought to us in 2024 have taught us anything, it’s that possibilities are the new currency paving the roads for growth, prosperity and impact for businesses, consumers and society at-large. As emerging trends continue proving their value into the new year, these transformative technologies should spark inspiration for those leaders looking to stay ahead of the curve.
Prioritize Disinformation Security to Safeguard Your Business
Cybercriminals are sailing at rapid speeds through multi-layered security measures guided by their North Star: artificial intelligence (AI). AI has changed the rules of engagement for both professionals tasked with mitigating risks, as well as malicious individuals seeking data, digital assets and access to critical systems and information. Amid an intensifying global threat landscape, AI continues to evolve with new threats, including faster malware creation, more effective phishing attacks, hyper-realistic deepfakes and scam emails at scale.
Disinformation security is an emerging technology aimed at systematically discerning trust. It’s designed to help businesses and critical infrastructure proactively authenticate content and narratives, prevent fraud, fact check information and protect brand reputation. Disinformation security is most effective through cross-functional efforts, bringing together the best of technology, security teams, communications, legal counsel and, of course, leadership. As it requires a holistic approach across enterprises, alignment is crucial for organizations to evaluate preexisting vulnerabilities that could be subject to threats like disinformation campaigns.
Deception is not a new strategy, but its creation, scale, speed and reach has been accentuated through our ability to rapidly advance technology. These issues aren’t going away, but multi-layered protective measures like disinformation security will become increasingly more prominent, and necessary, for the business world in 2025.
Use AI to Enhance Customer-Centric StrategiesÂ
The growth and influence of AI across various industries, the economy and workforce was astronomical in 2024, with more than 70 percent of companies in the U.S. using these technologies for at least one business function, according to Forbes. The emergence of AI brought initial fears of jobs to be replaced by robots. However, we’ve understood that these technologies can in fact enhance our capabilities to do our jobs more efficiently, as well as better understand our customers.
Through breakthroughs like natural language processing, facial recognition, intent analysis and others, businesses can analyze behavioral data, conversations, needs and preferences of customers in real time. Customer centricity driven by AI capabilities can help businesses gain a competitive edge, create dynamic experiences that make customers feel valued and understood, build stronger relationships and increase their satisfaction and loyalty. Gone are the days of rummaging through data manually: AI can help businesses innovate faster to keep their brands top of mind.
The ability to understand motivations and anticipate intent creates massive opportunities to improve experiences. However, it’s not an overnight change. The education needed for a business’ stakeholders on the value of these technologies, as well as the cultural adaptations needed to obsess over their customers, carries just as much weight as the governance processes still required for data use and transparency. AI-driven customer centricity is impossible if these three components do not work in lockstep, but this strategy certainly has a seat at the table in the new year.
Driving Economic Mobility via 6G Telecommunications
Creating jobs, economic mobility and innovation takes one vital ingredient: access. Providing better access to high-speed internet along with the tools and information necessary to navigate the digital world are critical to closing the opportunity gap, and it enables the businesses in our own backyards to power our communities. Our digital age needs resources like the internet and mobile communications like humans need air to breathe. Better quality infrastructure leads to better quality of life.
Since our transition from 5G-to-6G, its high-speed connectivity has the ability to grant greater access to education, healthcare and financial services, which promote social and economic inclusivity. In the business world, they can more effectively streamline operations and improve efficiencies. Additionally, the unmatched speeds and low latency can accelerate the development of applications and services across global business functions to boost innovation.
Advancements like 6G are exciting and are here to stay for the foreseeable future. However, there are still many areas across the U.S. where its development and deployment require a full workforce of engineers, software developers, designers and buy-in from local municipalities. The upside is that this can lead to major employment opportunities in tech fields that require these experts to make this transformation possible, which too can pave the way for new businesses and further economic growth. Through a little collaboration, we can embrace these developments and harness the potential of next-generation networks to empower individuals and businesses.
When analyzing the next chapter of our digital transformation, the trends we anticipate must go beyond buzzwords – they need to demonstrate true impact and value for our lives, society and our planet. In 2025, the imminent future holds great promise for these transformative technologies and the pioneers championing them forward.
For business leaders seeking insights and a competitive edge, these compelling technologies and the possibilities they present can help anyone poised to deliver impactful solutions that resonate with the evolving needs of our hungry and hopeful species.