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Itâs no secret that the promise of agentic AI has got VCs licking their lips â but now there are signs that startupsâ hiring managers want in on the action, too.
Earlier this week, Estonian ecommerce startup Hertwill kicked up a storm when it posted an advert for two âAI-onlyâ roles on LinkedIn. The positions are exclusively for agents which can optimise the companyâs Shopify store and source new brands for the platform.Â
âNote: This position is not for humans,â one job ad says. âOnly AI agents with proven capabilities in brand sourcing, outreach and automation should apply.â
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Hertwillâs not the only startup on the hunt for agentic employees.Â
Two weeks ago, a job ad for an agent that could research new applications for US data scraping startup Firecrawlâs tech went viral on X. It offered a salary of $10-15k and was labelled âAI agents onlyâ.
So are startups really already trying to employ AI agents instead of people? Sort of, according to Hertwill cofounder Joosep Sibul.Â
âWe are pre-seed, so instead of going out and hiring a person which would shorten our runway considerably, we feel that we can grow by finding someone to build AI agents for us to do tasks.â
While an AI agent couldnât do the entire role of a human, they could automate the majority of some workflows at the company, he says.Â
One of the job ads is for an agent that can source new brands to sell on Hertwillâs ecommerce platform â a repetitive task that Sibul thinks an agent could do 70-80% of.
âWe are not talking about fully autonomous agents at the moment,â he tells Sifted â but Hertwill is hoping that the job ad helps put it in touch with engineers that could build AI agents that can automate large portions of work.Â
âHumans need not applyâ
As money pours into the nascent sector, the capabilities of so-called AI agents appear to be improving rapidly.
âWeâre already seeing AI-powered agents perform increasingly specialised tasks â often faster, cheaper and with fewer errors than humans,â says Akshat Goenka, partner at Moonfire Ventures.
âBut complete replacement across whole job categories is much less straightforward.â
Within the next six months, AI agents could be automating between 50-75% of roles like software development, customer support, financial analysis and research, says Adam Shuaib, partner at Episode 1.
But he thinks itâll be two years before that figure ramps up to 90%, he adds. Even then, âyouâll still need that 10% human intervention to make sure the techâs not running riotâ.
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Like Hertwill, Firecrawl was on the hunt for AI engineers, rather than fully autonomous AI agents.
âWe are currently looking for incredible AI engineers â humans who are good at building AI systems,â founder Caleb Peffer told TechCrunch. âAnd we thought letâs just put a posting out there for an AI agent, see what people build.â
Whether it will bear fruit remains to be seen.Â
Hertwillâs advert has already attracted a âhandfulâ of engineers who are interested in building AI agents for the company, Sibul tells Sifted.
âWe feel that itâs possible with AI agents to build a huge company without a huge team,â he says. âWeâve got four full time team members, two freelancers and hopefully two AI workers soon.â
Sifted readers, I want to hear from you: Have you heard of startups replacing entire roles with AI agents? Are we some way from that reality right now?Â
How long will it be before the âhumans need not applyâ label becomes a common sight on tech jobs boards?