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Consumer Behavior
Photo: Adobe Stock (AI generated)
March 21, 2025
Nearly half, 49%, of American consumers are turning to AI tools when buying online.
That’s a prime finding of Attest’s second annual “Consumer Adoption AI Report,” that also revealed ChatGPT is the most popular GenAI tool followed by Google Gemini and Microsoft Copilot.
Among current Gen AI users, 57% think their use will increase in the next six months and top worries about brands using AI include the potential job loss, loss of human touch and AI replacing real person support, according to a press release on the findings.
When asked what potential benefits there are for brands using AI technology, respondents said:
- Faster customer support: 45%.
- Helping staff do their jobs: 38%.
- More creative advertising: 38%.
- Greater product innovation: 32%.
- Better customer experience: 31%.
- Better personalization: 29%.
- Cost savings passed on to the consumer: 29%.
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