This post was originally published on this site.
Part of the On Cloud Podcast series
Declining enrollment put WKU’s future in jeopardy—until AI changed the game. The university used AI-powered analytics to optimize outreach. which helped them reverse the decline and increase net tuition revenue by $2.3 million.
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Listen and subscribe to Deloitte On Cloud podcast:
Turning data into growth: Western Kentucky University’s AI-driven journey to boosting enrollment and revenue
In this episode, Gary Arora, Ethan Logan, former VP of Enrollment and Student Experience at Western Kentucky University (WKU) and Deloitte’s Benjamin Lynch discuss how WKU used AI-driven predictive modeling to reverse declining enrollment, optimize recruiting, and boost net tuition revenue by $2.3 million. The lessons WKU learned in its journey go beyond higher education, however, to show how AI-powered analytics can spark innovation, enhance efficiency, and drive growth in any industry.
Institutions need to be agile. [They] need to be cognizant of how they’re doing and investing in their approach to cultivating new students.
Ethan Logan is the former vice president for enrollment and student experience for Western Kentucky University. He has worked in higher education for over 25 years, and he’s now an independent educational consultant.
Benjamin Lynch is an associate vice president at Deloitte Consulting LLP. He helps higher education institutions leverage technology to align their mission, strategic planning, and implementation strategies.
Cloud, in context
Cloud is more than technology. It’s about making cloud work for your business to enable transformation. Our On Cloud podcast features leading industry innovators who provide their unique perspectives around the technology, business, and culture of cloud to help you achieve your cloud goals. Topics range from an enterprise, strategic look at cloud to practical discussions of how people, processes, and technology can help you make cloud work better for your organization.
Contact us at cloud@deloitte.com for information on this or any other On Cloud podcasts.
Or visit the On Cloud library for the full collection of episodes.
Subscribe now on: Apple Podcasts | SoundCloud | YouTube Podcasts | Spotify | Pandora
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