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You have to hand it to the people in suits at the top, they all sure do love AI, and the latest to be bullish about it is Take-Two’s CEO Strauss Zelnick. In an interview with GamesIndustry, Zelnick was asked a few general questions but AI bit was saved for last.
It’s important to understand that Take-Two are a big name considering they own the likes of Rockstar Games, Zynga and 2K.
GamesIndustry asked: “Another hot topic at the moment, and you’ve mentioned it in the past, is AI’s role in the industry. What role does it play in Take-Two’s strategy going forward and are there any guardrails you think the industry needs to be considering in terms of AI?”
Zelnick replied: “Artificial intelligence is an oxymoron, there’s no such thing. Machine learning, machines don’t learn. Those are convenient ways to explain to human beings what looks like magic. The bottom line is that these are digital tools and we’ve used digital tools forever. I have no doubt that what is considered AI today will help make our business more efficient and help us do better work, but it won’t reduce employment.
To the contrary, the history of digital technology is that technology increases employment, increases productivity, increases GDP and I think that’s what’s going to happen with AI. I think the video game business will probably be on the leading, if not bleeding, edge of using AI.
But in terms of the guardrails, if you mean, you know, not infringing on other people’s intellectual property by, you know, poaching their LLMs, yeah, we’re not going to do that. Moreover, if we did, we couldn’t protect that, we wouldn’t be able to protect our own IP. So of course, we’re mindful of what technology we use to make sure that it respects others’ intellectual property and allows us to protect our own. Apart from that, I really can’t think of any new guardrails that need to be implemented.”
Like it or not, this appears to be where the industry is going. So much so that since January 2024, Valve now require AI disclosures from developers on Steam. The GDC 2025 survey gives us some interesting insight though, noting that 52% of developers survey noted they’re working for companies that have implemented generative AI
Article taken from GamingOnLinux.com.