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A survey that recruiting firm Navigos Group did via job search platform VietnamWorks inTECH gathered insights from nearly 2,000 IT job seekers and businesses across Vietnam.
The findings indicate rising demand for AI expertise, as reported by Thanh Nien. Backend and frontend developers are the most sought-after, accounting for 22.5% of projected hiring. Product owners and managers and project managers follow at 15.7%, while quality control, quality assurance and AI engineers each account for 13.1%.
Phan Thanh Hien, director of product and technology at Navigos Group, says AI is now a critical tool in the IT sector.
“More than 80% of surveyed IT firms use AI in their operations, with nearly 60% integrating it into daily workflows.
“Over 50% of companies prioritize hiring employees proficient in AI tools, with 26.6% listing it as a priority and 14.1% as a top priority.”
AI professionals command competitive salaries, with 43.7% of companies offering 10-20% higher pay than for other IT roles, and 18.4% paying 20-50% more, he says. “This reflects AI’s growing value in the technology job market.”
Assoc Prof Phan Thanh Duong, head of engineering at Vietnam-Germany University, says demand for high-tech professionals is surging due to digital transformation and emerging technologies. With developed nations facing tech talent shortages, companies are turning to emerging markets such as Vietnam and India, he says. “The demand for AI professionals will keep rising in 2025.”
However, despite increasing numbers of graduates in tech fields, many lack the necessary skills and experience to meet industry needs, he warns. “University programs must keep pace with technological advancements, integrating industry-relevant AI training alongside foundational knowledge.”
Nguyen Hoang Hieu, director of the Center for Labor Market Information and Workforce Demand Forecasting, says universities should modernize programs by integrating technology with economics, engineering, healthcare, and environmental science.
Embedding soft skills and digital competencies into coursework is essential, and universities should align programs with emerging fields such as the green economy, sustainable development, and creative technology, she says.
She advises students to keep an eye on labor market trends, set clear career goals and develop professional skills to enhance their employability. “Students should plan their education and career paths strategically, leveraging industry insights to strengthen job prospects.”
To remain competitive in the AI-driven job market, students and professionals must adopt a clear, application-focused learning strategy, Hien, director of product and technology at Navigos Group says. Beyond theoretical knowledge, regular hands-on practice is essential for developing industry-relevant expertise, he adds.