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Artificial intelligence has been the new frontier explored and tested by many tech companies. These companies strive to figure out how to build more efficient AI software.
Along with it’s uses involving workflow and productivity on other platforms, many social media companies have started to implement AI into their software. For example, X uses an AI program called Grok. Snapchat allows users to chat with “My AI,” and Instagram and Facebook also use Meta AI.
Snapchat, Facebook and Instagram use AI to target specific ads towards users and create filters that detect the users face. LinkedIn uses AI to offer job recommendations and suggest users to connect with.
“The tools are increasingly embedded in existing workflows, transforming not just how businesses operate but how humans think, create, and connect. Where it’s not embedded, it’s easily integrated on the side. For workers currently using AI extensively, mid-level salary knowledge workers, it’s not replacing jobs but revolutionizing how work is done. People describe feeling ‘enhanced’ rather than fearful of being replaced. You can already feel the work standard, the baseline for job performance, is increasing due to AI, which concerns me for those not using it.” – Christopher Greene, UNG professor of Entrepreneurship and Innovation
China recently unveiled their latest artificial intelligence app DeepSeek in Janruary. The app’s release caused the American stock market to suffer. Numerous tech companies lost millions of dollars as a result of their shareholders losing faith in their respective companies.
DeepSeeks CEO, Liang Wenfeng, said the company spent merely $5.6 million on computing power for the model. In comparison, US companies have spent hundreds of millions more on their AI technologies.
OpenAI lost $7 billion in market value when DeepSeek was released along with other major American tech companies like Meta, Microsoft, Tesla and Apple. The losses across Amazon, Apple, Meta, Microsoft, Nvidia and Tesla account for around $1 trillion of their total market value of $17 trillion.
The American stock market plummeted to one of the lowest levels in single day decline with Nvidia losing upwards of $560 billion and Meta losing $56 billion.
Nvidia lost another significant amount after President Donald Trump’s administration weighed additional limits on the sale of the company’s chips to China. Trump’s 10% tariffs on China would result in higher prices of tech products and could reduce the demand, creating an indirect effect on chip sales.
While many tech companies scramble to create competition against China’s AI, Christopher Greene, a professor of Entrepreneurship and Innovation at the University of North Georgia, believes that people should not only focus on the China-US market, but also focus on how AI is reshaping how humans live and work.
“We need to ensure we’re using this technology to enhance human flourishing rather than letting it silently steer our lives and behaviors, as we’ve experienced with social media,” he said. “The real challenge isn’t about which country ‘wins’ in AI development – it’s about whether we use AI to enhance our lives and creativity.”