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With over 2 billion monthly active users, YouTube is the second largest search engine after Google. Now that you know how to become a YouTuber, the next step is knowing how to be successful on YouTube. There are multiple avenues to explore to monetize your YouTube channel.
Ad revenue through Google AdSense
One of the most common ways to monetize your YouTube channel is through ad revenue. To be eligible for the YouTube Partner Program (YPP) and start earning money from ads, you need to meet certain criteria. This includes having at least 1,000 subscribers and 4,000 watch hours on your channel within the past 12 months. Once you meet these requirements, you can apply for the YPP and monetize your videos through ads.
Sponsorships and Brand Partnerships
Collaborating with brands and securing sponsorships is another lucrative way to monetize your YouTube channel. Brands may approach your channel to promote their products or services in your videos as your channel grows. Alternatively, you can actively reach out to companies that align with your content and audience to establish brand partnerships. These partnerships can include product placements, sponsored videos, or shoutouts, providing additional income streams.
Merchandise Sales
Creating and selling merchandise is a fantastic way to monetize your YouTube channel while engaging with your loyal fanbase. Whether t-shirts, caps, or personalized merchandise, offering branded products allows viewers to support you while showing their love for your content. You can set up an online store or use platforms like Teespring or Merch by Amazon to handle production, fulfillment, and shipping.
Affiliate Marketing
Affiliate marketing involves promoting products or services in your videos or video descriptions and earning a commission for every successful referral or sale. You can join affiliate programs of companies that align with your niche and recommend their products to your audience. Include unique affiliate links in your video descriptions, and when viewers purchase through your link, you earn a commission.
Crowdfunding
Crowdfunding platforms like Patreon, Kickstarter, or Ko-fi allow your viewers to support your content by making voluntary contributions. You can offer your patrons exclusive perks or behind-the-scenes access to incentivize their support. Crowdfunding provides a direct way for your viewers to contribute to your channel’s growth and sustainability.
Are YouTube Shorts Worth It in 2023?
YouTube Shorts has become a game-changing feature for content creators and viewers alike, offering a quick and easy way to share engaging content in 60 seconds or less. As a content creator, Shorts offers a new avenue to grow your audience and reach new viewers, making it a valuable tool for anyone looking to become a YouTube star. However, there are also potential downsides and merits:
Pros of YouTube Shorts:
- Increased Visibility: YouTube Shorts have a dedicated section on the YouTube homepage and Shorts shelf, making it easier for your content to be discovered by a wider audience. This increased visibility can lead to a significant boost in views and subscribers.
- Easy Creation and Editing: YouTube Shorts provides a user-friendly interface that allows for quick and simple video creation and editing. You can shoot and upload vertical videos directly from your mobile device, add text, music, and other creative elements, all within the YouTube app itself.
- Potential for Viral Reach: Short-form videos have the potential to go viral and gain massive popularity on social media platforms. YouTube Shorts’ algorithm is designed to promote engaging and trending content, increasing the chances of your video reaching a broader audience.
- Opportunity for Creativity: The limited duration of Shorts encourages creators to be concise and creative, delivering impactful content within a short timeframe. This can push creators to think outside the box and experiment with new ideas, enhancing their creativity and storytelling skills.
Cons of YouTube Shorts:
- Limited Monetization Options: Currently, YouTube Shorts doesn’t offer the same monetization options as regular long-form videos. However, YouTube is actively exploring ways to expand monetization opportunities for Shorts in the future.
- Less Discoverability for Long-Term Content: YouTube Shorts primarily focuses on short, trending, and viral content. This may make it challenging for creators to gain visibility for their long-term content, such as educational or in-depth videos, which typically perform better in search results and have longer shelf lives.
- Limited Video Format Options: While YouTube Shorts provides a convenient way to create vertical videos, it may not be suitable for all types of content. Certain genres or styles of videos may require a longer duration or specific formats, which may not be fully compatible with the Shorts format.
Ultimately, YouTube Shorts can be worth it for creators seeking quick engagement and visibility, however, long-form content remains essential for YouTube monetization.
How to Make Money on YouTube WITHOUT Making Videos
You don’t have to be a YouTube content creator to make money on the platform. While some dream of becoming the next big YouTube sensation, not everyone has the time or resources to create a video masterpiece. However, that doesn’t mean you can’t make money on YouTube. Believe it or not, there are ways to earn cash on the platform without producing a single video, so keep reading to learn how to become a YouTuber without making videos.
Content Curation and Compilation Channels
Curating and compiling existing content from various sources can be a successful approach. You can create channels focusing on specific themes, such as funny moments, fails, or inspirational speeches. Ensure you have the necessary permissions and give proper credit to the original creators. You can monetize these channels through ad revenue and sponsorships.
Live Streaming and Hosting
Hosting live streams on YouTube is another way to generate income. You can host Q&A sessions, interviews, or live events on topics that resonate with your audience. Engage with viewers through chat and encourage them to donate or contribute through Super Chat or channel memberships.
Manage YouTube Channels for Others
Offer your expertise in managing and optimizing YouTube channels for individuals or businesses. Many content creators may lack the time or knowledge to grow their channels effectively. Services can include optimizing video titles and tags, managing comments, strategizing content, and implementing growth techniques. Charge a fee for your services and negotiate terms based on the level of support required.