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Tools and Equipment
Invest in high-quality tools and equipment for the services you plan to offer. Quality tools can make your work more efficient and professional.
Pricing
You should research the pricing in your area. Set competitive rates that cover your expenses and allow for profit. Offer discounts for repeat customers, keeping them hooked on your services and referring others to you.
Record Keeping
Keep track of your income, expenses, and taxes. This will help you manage your finances and comply with tax regulations.
Marketing Your Handyman Side Hustle
Marketing your handyman side hustle effectively can help you attract clients and grow your business. Here are some strategies, including online platforms, word-of-mouth, and advertising, to help you succeed:
Create an Online Presence
- Website: Build a professional blog that showcases your services, rates, contact information, and customer reviews. Use SEO tools to increase your website’s visibility on different search engines like Google.
- Social Media: Create profiles on platforms like Facebook, Instagram, and LinkedIn. Share before-and-after photos of your work, tips, and relevant content to engage your audience.
- Online Listings: Register your business on online directories such as Google My Business, Yelp, Angi, and Thumbtack. These platforms can help local clients find you more easily.
- Online Advertising: Consider running targeted online ads on platforms like Google Ads or Facebook Ads. These platforms are a great way to reach a specific group based on demographics, location, and interests. Use retargeting ads to remind potential customers who have visited your website but didn’t hire your services.
- Local SEO: Optimize your social platforms to increase your presence for local search by including location-based keywords in your website content. Encourage customers to leave reviews on Google and other review sites, as positive reviews can improve your local search rankings.
Word-of-Mouth Marketing
Encourage your customers to spread the word about your services to friends, family, and neighbors. Offer referral discounts to incentivize existing clients to refer new customers to you.
Networking
Attend local business networking events, join community organizations, and connect with other professionals in related industries, like real estate agents and property managers. Building a solid network can lead to referrals and partnerships.
Offer Promotions
Periodically offer promotions or discounts to attract new clients. Promote these deals through your online channels and social media.
Email Marketing
Build an email list of past and potential clients. Send newsletters with tips, updates, and exclusive offers to engage your audience.
Professional Branding
Create a memorable logo and business cards that reflect your handyman’s business. Consistent branding across all platforms helps build trust and recognition.