GRAND RAPIDS, Mich. — Michigan-based fintech and insurance company Acrisure says it plans to cut roughly 2,250 jobs through 2027 as the company expands its use of artificial intelligence, automation and digital technology.
In a memo sent to employees, Acrisure said the layoffs represent about 11% of its workforce, and are part of a broader effort to transform the company into what leadership described as a more “technology-enabled” business.
The company said advances in AI and automation are changing how work is completed and how businesses operate.
“We have seen client-oriented work that took days or weeks reduced to minutes,” the memo states.
The company also said it plans to continue investing in AI, data and automation to create “faster, more consistent outcomes.”
News Channel 3 reached out to Acrisure with additional questions, including how many of the eliminated jobs are directly tied to AI, how many Michigan workers may be impacted, and why the expected layoffs grew significantly from an earlier workforce reduction announced in October.
The station also asked about concerns from some employees who believe outsourcing may be contributing to the cuts.
In response, Acrisure said only that “the employee memo is all the information we are prepared to share at this time.”
The layoffs come as more companies across multiple industries continue investing heavily in AI and automation, raising broader questions about the future of office and technology-related jobs.
To better understand those concerns, News Channel 3 spoke with Marouane Kessentini, dean of the College of Computing at Grand Valley State University.
Kessentini said AI is already changing jobs across industries, but he does not believe human workers are being fully replaced.
“AI is there to support humans and help them be more efficient,” Kessentini said. “But we have to acknowledge the job market is changing and the skills needed are changing.”
He said fields including marketing, communications, accounting and software engineering are already adapting to AI-driven tools and workflows.
“Software engineering jobs will never disappear, but the skills are different,” Kessentini said.
He also said colleges are increasingly working to prepare students for workplaces where AI may become part of nearly every industry and emphasized the importance of continuous learning as technology evolves.
Acrisure is headquartered in Grand Rapids, and recently announced a $30 million partnership for naming rights to the city’s new downtown amphitheater project.
News Channel 3 also reached out to Grand Rapids city leaders for comment on the layoffs.
City Manager Mark Washington said in a statement, “Like many organizations, Acrisure had to make some difficult business decisions, and we understand those realities. We are incredibly grateful that they have chosen to keep their headquarters rooted in downtown Grand Rapids, and we look forward to their continued leadership and partnership in our community.”
The layoffs are expected to continue in phases through 2027.